Business Networking – like you’ve never seen it
Posted by markharrison on April 13, 2007
If you’re anything like me, then a lot of your business opportunities will come your way through personal networking.
However, if you’re anything like me, then you’ll find that a lot of “business networks” have some limitations.
In Property, we seem particularly well served, with Property Networking Club providing regular “pure networking” meetings, and Come2Invest providing speaker-led events with ample networking time.
However, in my non-property businesses, I’ve never quite found a business network that “clicks” for me.
… until I bumped into Ayshe Kadir at (ironically) a networking event in London the week before last. As you probably know, Ayshe runs Invest in the States, and seems to spend a lot of her time commuting between her offices in London and Florida. I’ve talked about Invest in the States before here.
We got talking about business networking, and how such meetings always seem to end up with an evening spent meeting a very small number of people, despite the fact that there were a hundred in the room. She mentioned to me a networking concept that she’d trialled in the States a while ago, and had thought might work in the UK.
You don’t get to be an entrepreneur by letting these conversations grow cold – so Ayshe and I talked by phone, and then set up a meeting which also included our mutual friend Tamkin Riaz.
The more we talked about it, the more excited we got – a new format for business networking events that will (if the US experience is anything to go by) transform the number of genuinely useful leads and contacts people leave the meetings with.
What we’ve done is put together a basic website, and booked a room at the Selfridges Hotel, for the 2nd May. The first event happens then.
If you either run your own business, or are responsible for developing business for your employer, then you need to book your tickets for the launch event:
… the website is www.busybeenetworking.com