The Power of the Press – still there in a Web2.0 world
Posted by markharrison on July 11, 2007
This afternoon, something odd happened. We noticed a lot of new people registering at MyThingE.com.
When I say a lot, I’m not talking about a huge number in absolute terms, but in the last four hours, we’ve had more registrations than in the previous four days!
So we started looking for reasons why:
- Had we made changes to our Google Adwords campaign – no.
- Was one of our affiliates pushing us hard – no.
- Had someone A-list blogged about us – no.
What had happened was that AutoTrader had put three lines mentioning us in their daily update. Not even a link to us – just three lines that mentioned our URL. But despite this, enough people were willing to either re-type, or copy and paste that we saw a big leap in traffic.
It was in fact, pretty exciting – it’s easy to get so carried away with Web2.0 stuff that we forget there’s a lot of life in Web1.0 still there.